Outstanding 50 LGBTI Leaders (Out 50)
An initiative to showcase visible and inspiring LGBTI role models across the corporate and public sectors, small businesses and officials – who have not let their sexuality define what they are capable of achieving.
Deloitte collaborated with Google in this edition to help increase the visibility of the campaign and reach a broader audience. The style had to be timeless, elegant and classic in order for the individuals’ personalities to shine through while blending two very different brands together.
Showcased on a bespoke website the campaign was complemented by a print annual and a powerful social media strategy including a YouTube masthead which appeared on Google’s search page. The portraits of the leaders took centre stage along with their powerful stories and advice to truly demonstrate the importance of being visible.