Connect for Impact
Following the success of Deloitte’s first ever above-the-line advertising campaign in 2018, we brought the firm’s first ever digital-first campaign ‘Connect for Impact.’
Deloitte launched a new brand positioning based on the value of connection. This campaign demonstrated its ability to ‘connect’ client issues, the latest technology, people, diverse perspectives and ideas – and most importantly, to connect clients to the very best Deloitte expertise for results.
Front and centre was our hero interactive video webpage. A combination of video and animation took the audience on a journey of discovery – travelling through an imagined landscape that connected their most pressing issues. Represented by a green ball (a nod to Deloitte’s infamous Green Dot), Deloitte remain prominent throughout, demonstrating that we are on this journey together, we have a deep understanding of clients’ issues and can successfully connect them together.
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